# Rhetoric #rhetoric ## General Definition Rhetoric is the art of fitting communication to its audience and occasion, so that meaning is not only presented but understood, felt and made effective. ## Music and Rhetoric Musical rhetoric in the 18th century treats music as a form of eloquent address. Melody, harmony, rhythm, tempo, articulation, dynamics, ornamentation and delivery are shaped so that the listener can understand the musical thought, feel its passions and be moved from one affection or sentiment to another. --- ### Important Dimensions of Rhetoric Art – Craft – Audience – Effect **Art** – rhetoric is a cultivated practice, not merely a technique. This describes its nature. **Shaping Communication** – rhetoric involves form, order, delivery, emphasis and style. This describes its craft. **Audience** – rhetoric is relational: it is directed towards listeners or readers. This describes its orientation. **Effect** – rhetoric aims at comprehension, affect and response. This describes its purpose.